general-marketing

Businesses use marketing to promote their products, services, or brand. You can have diverse marketing objectives, from growing an audience to driving sales. But not all marketing channels work well for every business. Below, we’ll go through 20 of the most useful types of marketing for both B2B and B2C businesses. We’ll also cover examples…

Looking to upgrade your real estate marketing ideas?  Social media is undoubtedly a fantastic tool, but there’s so much more you can do to market your business.  Whether you’re a seasoned realtor or a marketer working with real estate clients, crafting a standout marketing strategy is non-negotiable in the competitive real estate industry.  With most…

Prospects interact with brands multiple times before making purchase decisions or becoming repeat customers. What if you could identify these touchpoints and optimize your marketing efforts to increase customer engagement? By mapping the customer journey, you learn how customers engage with your brand at every step. Throughout this process, you can also make data-driven decisions…

There’s a lot happening in the digital marketing world.  With that, here are the eight emerging digital marketing trends you should know for 2024 and beyond.  Trend 1: Marketers Are Embracing AI Most digital marketers have adapted to and integrated artificial intelligence (AI) into their marketing strategies—at least in some form. Often to save time…

What Is Internet Marketing? Internet marketing (also known as online marketing) is the practice of using online channels to promote a brand, product, or service to a target audience. And can build brand awareness, nurture leads, and turn customers into loyal advocates. It encompasses various techniques designed to attract, engage, and convert potential customers across…

Marketing automation tools are software programs that streamline website monitoring, campaign management, ad retargeting, and other marketing processes. They reduce or eliminate the need for manual intervention, which can result in higher efficiency and fewer errors. In 2023, research firm Ascend2 surveyed marketers to gain insight into how they use this technology. Of all respondents,…