Just in case you don’t already have plenty of high-tech acronyms to juggle, we want to introduce you to the term API. No need to worry. You’re probably already using API every day without even noticing. Seamlessness and security are at the heart of API, so your everyday Facebook message or additions to your Amazon…
Making a website for a small business isn’t rocket science. In fact, it’s easier than you think. This guide will walk you through the process—step by step. 1. Choose the Right Platform for Your Site When starting a website for your small business, you need to pick the right website platform. Which is software that…
Done well, app marketing can drive downloads of your product. It can also nurture a community of loyal users who will promote your app organically. What Is Mobile App Marketing? Mobile app marketing is crucial for building your apps’ name in the big wide world. According to Business of Apps, users downloaded some 87 billion…
A full stack marketer is a jack-of-all-trades in marketing. Skilled in everything from social media and content creation to SEO and analytics makes you a unique asset that can help businesses market themselves holistically. Originally inspired by the tech term “full stack developer,” this term signifies marketers who handle a wide array of marketing tasks,…
The beauty of influencer marketing is using other people’s sphere of influence to grow your business. 25% of marketers use influencer marketing to promote products and services. That makes it more popular than virtual events, webinars, and social commerce. And the market is still growing—its value is estimated to hit a record $24 billion this…
Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at work coming up with fresh ways to make your work even easier, from revamped keyword research and reporting to new AI-powered features and tools —…
Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.
Master CPA marketing in 2024. Uncover effective tactics for higher conversions and smarter marketing.
Businesses use marketing to promote their products, services, or brand. You can have diverse marketing objectives, from growing an audience to driving sales. But not all marketing channels work well for every business. Below, we’ll go through 20 of the most useful types of marketing for both B2B and B2C businesses. We’ll also cover examples…
Looking to upgrade your real estate marketing ideas? Social media is undoubtedly a fantastic tool, but there’s so much more you can do to market your business. Whether you’re a seasoned realtor or a marketer working with real estate clients, crafting a standout marketing strategy is non-negotiable in the competitive real estate industry. With most…