December 24, 2024
Headlines

algorithm-updates

Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’ [Googler Quotes, Videos, Documentation and more]

bloggerseo045 mins

It’s not like all urls on a site suddenly become low quality overnight… It’s a site-level adjustment that can impact rankings across an entire site. After the recent creator summit, some attendees explained that Google’s Pandu Nayak joined the group to answer questions about the helpful content update, Google’s evaluation of quality, the current state…

Read More

A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

bloggerseo011 mins

It’s Halloween season and I love a good scare. Jack-o-lanterns, trick or treating, costume parties, and a long list of horror movies playing around the clock. And that includes classic slasher films where Freddy, Jason, or Michael Myers methodically pick off one cast member at a time. Well, that’s pretty much what I’m seeing right…

Read More

Hijacking The Back Button and SEO: Gaming Navboost, Exploring Google Spam Policies, And What It Might Signal About Your Aggressive Advertising Situation

bloggerseo019 mins

In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a feed of articles that drives users to more publisher content, including sponsored content and ads. That’s versus allowing them to return to the sites they visited from… Disabling, or hijacking the back button, is a…

Read More

Beyond Reddit and Quora: How Google’s Hidden Gems Update Yielded Explosive Growth In Search Visibility For Many Forums

bloggerseo011 mins

In May of 2023 Google wrote a blog post where it explained it was planning to update its systems to surface “hidden gems”, or content written from a “personal or expert point of view”. We eagerly awaited that update when the ‘fall of insane updates’ arrived including three core updates, a massive helpful content update,…

Read More

Google’s site reputation abuse spam policy and why an algorithmic approach to enforcing violations is the way forward

bloggerseo012 mins

Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just…

Read More

Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

bloggerseo044 mins

This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores…

Read More

The March 2024 Google core update and how the transition of Google’s helpful content system to its core ranking system is supposed to work

bloggerseo017 mins

I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google…

Read More

5 ways that Google’s helpful content system could evolve based on the evolution of previous punitive algorithm updates like Panda and Penguin

bloggerseo040 mins

Update March 20, 2024: Helpful content system baked into core ranking systems.The March 2024 core update rolled out alongside a spam update on March 5, 2024, and Google announced the helpful content system is now part of Google’s core ranking systems. That means there will not be additional helpful content updates (and the way the…

Read More