What Are KPIs? A Guide to Key Performance Indicators
Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.
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Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.
How to Become an Affiliate Marketer in 7 Simple Steps
Affiliate marketers earn by promoting other companies‘ products or services. Learn how to become one.
Digital Marketing Guide: Definition, Types & Best Practices
Discover the fundamentals of digital marketing, plus effective ways to promote your brand and offering online.
What Is Mobile Marketing? An Overview + Best Practices
Mobile marketing is any type of promotion that reaches and engages customers on their mobile devices.
Click Rate and Click Through Rate: What’s the Difference?
p> Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.
How to Start a Blog: The Beginner’s Guide for 2024
If you want to know how to start a blog for personal or business purposes, you’ve come to the right place. This post contains everything you need to know to launch a space for articles and start attracting readers. But before going over how to create a blog, let’s start with some foundational knowledge. What…
Brand Persona: What It Is and How to Create One
What Is a Brand Persona? A brand persona is the personification of a brand’s identity—its mission and vision, values, personality traits, tone of voice, and core characteristics. It documents how consumers would perceive a brand if that brand came to life as a human being. And how a brand would act and communicate with consumers…
Outbound Marketing: Definition, Examples, & How It Works
What Is Outbound Marketing? Outbound marketing is when you actively reach out to potential customers to promote your products or services. To capture attention and generate interest in your offerings, so they’ll buy from you. For example, the below search ad from Betterment: This approach is often called “push” marketing. Because you’re reaching out to…