general-marketing

If you want to know how to start a blog for personal or business purposes, you’ve come to the right place.  This post contains everything you need to know to launch a space for articles and start attracting readers.  But before going over how to create a blog, let’s start with some foundational knowledge.  What…

What Is a Brand Persona? A brand persona is the personification of a brand’s identity—its mission and vision, values, personality traits, tone of voice, and core characteristics. It documents how consumers would perceive a brand if that brand came to life as a human being. And how a brand would act and communicate with consumers…

What Is Outbound Marketing? Outbound marketing is when you actively reach out to potential customers to promote your products or services. To capture attention and generate interest in your offerings, so they’ll buy from you. For example, the below search ad from Betterment: This approach is often called “push” marketing. Because you’re reaching out to…

Every marketer should know what the marketing funnel is. And how it can help you generate more sales.  In this article, you’ll learn about every stage of the marketing funnel. From top to bottom. Plus, get actionable tips on making it work more efficiently. What Is a Marketing Funnel? A marketing funnel is a model…

7 Ways to Monetize a Blog The best way to monetize your blog depends on a variety of factors. Such as your subject matter, target audience, and financial goals. It’s smart to experiment with different methods. And create multiple income streams so you’re not reliant on just one. Here are seven popular ways to monetize…

Launching a product is exciting. But doing it without a solid plan is like launching a rocket into space without a destination. You need a strong product marketing strategy to ensure your product lands right where it needs to be—in the hands of your ideal customers. In this guide, we’ll show you a step-by-step process…

With the right digital marketing methods, businesses can achieve major goals ranging from brand awareness to lead generation to sales conversions. So what are the types of digital marketing your brand should prioritize? The ideal channels and tactics depend greatly on your business objectives and target audience.  In this article, we’ll first define digital marketing…

Have you ever felt like your product is just another face in the crowd? You’re certainly not alone.  In a saturated market, standing out is more challenging than ever. If your product blends into a sea of imitations and your marketing strategies are as thrilling as watching paint dry, your sales figures likely reflect that….