“The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations…
With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense competition for specialized talent, the solution may be in embracing a training culture. This will close critical skills gaps and drive long-term success. Why talent gaps are a major threat to marketing success Ed Gordon,…
Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and the associated martech job description. Understanding this also helps with martech team formation. Where martech fits in the organization As a martech…
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma, released today….
In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. This tutorial will walk you through…
Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city…
What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. There was a new focus on email…
Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of…
The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Sometimes that isn’t enough, which is why data enrichment providers exist. The types of data they can provide include…
Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. The culprit? Poor data quality — a silent killer that can torpedo…