Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last. We still don’t know how exactly that’s going to happen and what the impact will be when it does. And there’s plenty of online advertising being…
B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent. How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations? I sat down with Tzvi Kopetz,VP of Marketing at…
When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. Marketing is where the…
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In…