AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold operational efficiencies. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI…
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection. New…
Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends….
As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets. Bad data leads to poor predictions, bias, flawed insights and unintended outcomes. To address these risks, companies…
Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. However, reports often take significant time and effort to create, only for the data to be questioned or ignored. Maintaining these reports also…
Feel like your marketing team is drowning in analytics reports? You’re not alone. Data surrounds today’s marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. In a presentation at the Fall MarTech Conference, Julie…
Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance. Dig…
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze, Ph.D., founder and CEO of data analytics firn Amoeba, let’s explore how AI-powered solutions can turn overwhelming data into actionable…
Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for businesses aiming to deliver personalized experiences, foster loyalty, and stay competitive. Here’s how event-based journey analytics can redefine how companies map, measure, and optimize…
When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They don’t tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing…