How to grow your organic reach with behavioral analytics insights

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with…

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3 tips for cutting through the DTC noise with marketing data 

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands.  DTC branded sites, such as Nike…

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How search analytics can tailor messaging and maximize performance

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason.  Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However,…

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How to revamp your lead scoring strategy for 2025

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally.  About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as…

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Bluecore moves into experimentation

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background…

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Why public relations is thriving in today’s global marketing mix

This article was co-authored with a href=”https://www.linkedin.com/in/ronen-shnidman-3096ab10/” target=”_blank” rel=”noopener”>Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting…

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How to make the most of your market research data

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery. Market research combines science (i.e., collecting…

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How to transform your website into a continuous marketing powerhouse

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Elevating…

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