Update March 20, 2024: Helpful content system baked into core ranking systems.The March 2024 core update rolled out alongside a spam update on March 5, 2024, and Google announced the helpful content system is now part of Google’s core ranking systems. That means there will not be additional helpful content updates (and the way the…
Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d like to share why I think Google has this problem, and why I think we will soon be seeing a change where more…
Tuesday, February 20, 2024 In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search. Then, in 2023 we added support for shipping and returns structured data. Today, we are adding structured data support for Product variants, allowing merchants to easily show more variations of the products they sell, and…
Google released Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in the search results, in Discover, and now while browsing a webpage via “SGE while browsing”. It enables anyone that’s part of the experiment to post a note for a specific url and read Notes…
Long story short: Google jumped on the AI train and delivered SGE – Search Generative Experience. SEOs from all around the world are watching this step carefully. What will the final AI-powered search look like? How is it different from regular search, like featured snippets? And is it really going in the right direction? There…
Summary in a nutshell: Google seems to be testing how its summarized sources carousel appears in SGE responses by showing different versions to different people (Google accounts). From our point of view, this means they’re checking if the summarized carousel is useful or not, especially when Google already provides direct answers that might make the…
There’s nothing more frustrating than coming across articles containing YouTube videos that have been removed for some reason. It’s extremely frustrating for users and can easily elude site owners (especially on large-scale sites). And from an SEO perspective, addressing unavailable videos can avoid UX barriers and unhappy users. So join me as we go hunting…
Friday, February 2, 2024 We refreshed our SEO Starter Guide to better fit its namesake (you guessed it): a starter audience. Print version of the SEO Starter Guide cca. 2014; credit to and permission from Takeaki Kanaya, on x.com Launched in 2008, this guide was originally a 22-page PDF that was designed to be a…
This was initially written as my first episode of Marie’s Thoughts. SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google’s mission has always been to organize the world’s information and make it accessible to all. I do not believe search…
Thursday, February 1, 2024 Leia em Português We’re excited to announce that Search Central Live is returning to São Paulo. Following our successful events last year, we’re continuing our mission to help Brazilian businesses enhance their site’s performance in Google Search. This year we’re hosting one event in São Paulo on February 29, 2024 and…