Content Strategy

The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.”

Audience building is one of the hottest topics in marketing today. That’s why you hear so many software vendors claim their product will help you build, engage, measure, and convert “owned audiences.” I prefer the term “addressable audiences,” as it indicates that the people in this group have given you permission to deliver content directly…