Facebook’s Splitting Ad Revenue With Creators Who Use Licensed Songs
Creators who use songs by artists like Post Malone and Tove Lo in their Facebook videos can now earn 20% of in-stream ad revenue generated by those videos. Meta, Facebook’s parent company, said the goal is to give “both creators and music rights holders a new way to earn money from videos on Facebook.” Creators get the aforementioned 20%; the other 80% is…