CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous year’s Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend…
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly — and almost by…
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas. Later said…
Referring domains are websites that link to your website. The backlinks they provide can benefit your SEO.
Referring domains are websites that link to your website. The backlinks they provide can benefit your SEO.
Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details — and building…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says you do not need a blog in 2025…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says you do not need a blog in 2025…
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve…
It’s the new year and why should that mean that Google Search calm down at all, in fact, it has been heated all holiday season, through New Years. I posted the 2024 Google algorithm update infographic. I also posted the January 2025 Google webmaster report…