What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on…
Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into…
Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are, social media can’t be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order…
As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets. Bad data leads to poor predictions, bias, flawed insights and unintended outcomes. To address these risks, companies…
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Here’s a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing…
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Let’s quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement…
Here is a recap of what happened in the search forums today…
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In some European regions, Google, likely because of the DMA laws, has to show review aggregated ratings from third-party sites. How does Google know which sites to take those reviews from? You would think Google has a trusted list of sites it would pick from but John Mueller of Google said, “These things tend to…
Google is testing using its generative AI, Gemini, for the “people also search for” section within Google Search. I mean, Google is testing AI all over search, so I guess it makes sense for Google to use it here too.