Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools,…
Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment — uncovering the context, emotion and intent that drive opinions. From…
Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. That’s the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Doing this can get you: More sales Higher average order values Better conversion rates Below, I’ve handpicked nine…
I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs — some things are new, but many of them are things we’ve been predicting for years. As…
Here is a recap of what happened in the search forums today…
Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions…
On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details.
Google announced a number of new Google Ads Performance’¬’ Max’¬’ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.
Google’s John Mueller said that when it comes to disavowing links “it’s in a spammer’s best interest to encourage others to spend time on it.” Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking.
Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21