What Are Footer Links? Why They Matter + Tips
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.
Link building
Read More
7 Best HARO Alternatives (Expert Review)
If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a…
How to Get Backlinks: 10 Realistic Methods
Learn how to get backlinks by responding to media requests, creating link bait, finding broken links, & more.
12 reasons your page won’t rank – even though it’s optimized
What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though…
How to Find Unlinked Mentions and Turn Them Into Backlinks
What are Unlinked Mentions? Unlinked mentions are references to your brand on other websites that don’t link back to your site. For example, this website uses a picture from a fishing brand, FishingBooker. It credits them in the caption but doesn’t link back to their site: Turning unlinked mentions into backlinks is one of the…
What Are UGC Links? (Vs. Sponsored and Nofollow)
User-generated content links, or UGC links, are hyperlinks found in customer reviews, blog comments, and other types of content created by visitors or random users. If your site allows visitors to post content, add the UGC attribute (rel=ugc) to the links they share. So Google knows you’re not responsible for the content of the linked…
What Is a Dofollow Link? (& Why It Is Important in SEO)
What Is a Dofollow Link? A dofollow link is a regular hyperlink that doesn’t have a special attribute like “nofollow,” “ugc,” or “sponsored.” These links allow search engines to crawl them (i.e., scan to understand) and pass on link equity (i.e., ranking strength) to the linked site. Helping improve the linked site’s search engine rankings….
Bad Backlinks: A Complete Guide on Spotting and Avoiding Them
Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead to a drop in your rankings, making it harder for potential customers to find you….
Broken Links: Common Causes and How to Fix Them
What Are Broken Links? A broken link (also called a dead link) is a hyperlink that points to a non-existent page. And they occur when a page you’re linking to is deleted without redirecting links that point to it. Users who click on a broken link will see an error. Like a 404 (not found)…
How to Find & Check Backlinks (for Any Website)
Backlinks are links from other websites pointing to your site. And getting high-quality backlinks can help you rank higher in the search results. In this guide, we’ll show you how to analyze your own site’s backlinks. And how to analyze your competitors’ links to find new backlinking opportunities. But before we dive into specific tactics,…
- 1
- 2