AI-powered martech news and releases: October 17
Isolation and loneliness are significant problems in society, and people are increasingly turning to AI…
AI-powered martech news and releases: October 17
Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults in the U.S. feel lonely and have a sense of disconnection from friends, family, and/or the world. Additionally, loneliness continues to rise across all age groups. …
How to build customer trust through data transparency
Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way to treat people, but the alternatives are scary — either not collecting the data, or letting people know what we’re doing. Egads. They’ll…
How to achieve operational maturity in marketing with a multishoring talent approach
Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of…
Daily Search Forum Recap: October 17, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing announced a bunch of upgrades to Bing Webmaster Tools. Semrush acquired Third Door Media, Search Engine Land, SMX…
Bing Webmaster Tools Gets 16 Months Of Data, Recommendations & Copilot Tools To Come
Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot tools coming to the toolset.
Google Ads API Version 18 Now Available
Google Ads has released an update it the Google Ads API, version 18. Version 18 includes updates across account management, ad groups, ads, assets, campaigns, hotel/travel, local, PMax, reporting and more. This is a major release update of the Google Ads API.
Google Merchant Center Lets You Name Your Shipping Policy
Google Merchant Center now lets you name your various shipping policies. This is a welcomed change because previously, it was hard to know which shipping policy was associated with which products.
Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)
Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions…
Google Ads Renames ACA Text Assets To Customizations
Google Ads has renamed “text assets” to “customizations” within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided assets to create customized ad copy.
Google Tests Snippet Product Carousels For Amazon
Google is testing a product carousel within the search results snippets that contain product images, product information, ratings and prices. This might be specific to Amazon, but I am not sure.
