What makes content go viral, backed by research
What makes content go viral? According to our latest research, the key lies in triggering…
What makes content go viral, backed by research
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to…
How TikTok is transforming brand advertising
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. TikTok:…
What Are Footer Links? Why They Matter + Tips
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.
Daily Search Forum Recap: November 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search is heating up again…
Balancing storytelling, culture, martech and AI for long-term profitability
Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed this is about money. I am always interested in improving today’s revenue but passionate about long-term profitability. Given that this is a coin and it’s about your…
12 Best SaaS Marketing Strategies for Business Growth
Check out the top marketing strategies to drive growth for your SaaS business in 2024.
21 Advertising Metrics to Help You Measure Your Performance
Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.
App store optimization: A guide to enhance your app’s visibility
App store optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide will provide strategies for both Google Play and Apple App Store, perfect for those starting or looking to improve. Table of contents What is app store optimization? ASO vs. SEO What…
The 14 HubSpot updates from October 2024 you don’t want to miss
HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in…
SEO KPIs: 12 KPIs for SEO to Track & Measure
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.
