The Strangest Ways to Sell Things Online
The internet never fails to surprise us, and that goes double for the wild ways…
The Strangest Ways to Sell Things Online
The internet never fails to surprise us, and that goes double for the wild ways people are selling things. Forget traditional online stores – these methods have flipped the script, blending surprise, competition, and sheer unpredictability into the shopping experience. Let’s take a look at some of the strangest ways people are selling stuff online…
Declining customer feedback and loyalty, growing AI skepticism
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Those are the main takeaways from the “2025 Consumer Trends Report” from…
Why marketers need to master capability assessment and tool procurement
In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses on the next two interconnected competencies: capability assessment and tool procurement. Understanding capability assessment and tool procurement Once marketers understand how customer data flows through…
How customer-centric marketing fuels long-term success
We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making…
Daily Search Forum Recap: October 15, 2024
Here is a recap of what happened in the search forums today…
A closer look at October 2024 Adobe Marketo Engage release
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, simplify marketing operations and improve data integrity. Here’s a summary of the latest features and improvements. Enhanced registration data in Engagement Dashboard for Interactive Webinars This update delivers enhanced visibility into webinar engagement by allowing Marketo users…
A closer look at October 2024 Adobe Marketo Engage release
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, simplify marketing operations and improve data integrity. Here’s a summary of the latest features and improvements. Enhanced registration data in Engagement Dashboard for Interactive Webinars This update delivers enhanced visibility into webinar engagement by allowing Marketo users…
Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements
Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google is also testing search refinements under search ads.
Bing Search Recipes Cheat Publishers?
The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a test.
Bing Search Recipes Cheat Publishers?
The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a test.
