keyword-research

What Is AI Keyword Research? Keyword research refers to identifying what words or phrases your target audience uses in search engines. These words or phrases are also called keywords. AI keyword research means using an AI tool to assist with finding new keyword ideas. And to generate personalized keyword suggestions and metrics. Compared to traditional…

What Is Keyword Density? Keyword density is a ratio or percentage that refers to the number of times a target keyword appears on a webpage. It’s also known as KW density, keyword frequency, and keyphrase density. To calculate keyword density, divide the total number of words on a page with the number of times your…

What Is Branded Search? A branded search is an online search for information on a specific brand. For example, a person who searches “where to buy Swatch watches” wants to know where they can buy watches made by the Swatch company specifically. Imagine someone does a branded search involving your brand. This means they aren’t…

Understanding which keyword strategies work for your competitors can help you optimize your own strategy more effectively. But what’s the best way to get a complete picture of the keywords your competitors are targeting? With a competitor keyword analysis tool. In this post, we’ll explore the leading competitor keyword analysis tools. Before we dive into…

Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must.

What Are Organic Keywords? Organic keywords are keywords used in search engine optimization (SEO) to attract free traffic. They differ from pay-per-click (PPC) keywords, which are terms that advertisers bid on to show their ads in search results. If you optimize your website for organic keywords, you can rank in the search engine results pages…

Keyword metrics are essential data points that tell you whether a keyword is worth targeting. You can find keyword metrics using keyword analysis tools like Keyword Overview. They look like this: Keyword metrics are important because not every keyword you find will be worth creating content for. Some will be irrelevant to your audience. Many…

What Are the Different Types of Keywords? The different types of keywords for SEO are informational, navigational, commercial, and transactional.  That’s if you categorize your keywords based on the type of search intent—i.e., the general purpose behind the user’s search: Informational: Searchers want to acquire knowledge on the topic Navigational: Searchers want to find a…