Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP
When considering who to learn from in the marketing space, one brand stands out: Liquid Death.
![Greg Fass on his anti-marketing approach](https://i0.wp.com/www.hubspot.com/hs-fs/hubfs/Greg%20Fass%20Liquid%20Death%20on%20anti-marketing.png?resize=595%2C400&ssl=1)
When considering who to learn from in the marketing space, one brand stands out: Liquid Death.
This week on the
Marketing Update
on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.
Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society.