What to do when your vendor has a data breach
One of your vendors will suffer a data breach. It is a when, not an…
What to do when your vendor has a data breach
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a…
Query Deserves Freshness: What It Is & How It Works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
itel P65 Price, Specs, and Best Deals
itel P65 opens a new chapter for the power-focused itel P Series. Going by the look and design, it seems mobile gaming is the focus of the new series. It comes with the iBoost game engine, which enhances your gaming performance for a decent gaming experience. itel P65 sports a 5000 mAh battery, but may…
How marketers can go beyond random acts of AI and why they should
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to…
Daily Search Forum Recap: September 20, 2024
Here is a recap of what happened in the search forums today…
How to make the jump from product-market fit to platform-market fit
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right,…
Search News Buzz Video Recap: Google Ranking Volatility Spikes, Search Console Bug, Search App Stalled, Google Ads News & Business Profile Suspensions
Another week and more Google Search ranking volatility, in fact, it has not calmed but we saw even more spikes in the middle of this week. Google Search Console may have a bug with product snippets reporting. Google…
Google Blue Map Pin & City Name On Search Results Snippets
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be new. It shows you if a specific website is near you or in a specific city, I think.
Google Reviews & Menu Descriptions Under Local Photos
Google is now showing reviews and menu descriptions when browsing photos on a Google Maps, Google Business Profiles listing. So when you scroll through photos, Google will show this content under the photo for some listings.
Google Ads Gains New Options On Enhanced Conversion Coverage Data Page
Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page.
