Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately.
When prospects first come to your business page, they probably won’t just click and buy your offering immediately.
Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded and detailed buyer persona. In this piece, I’ll explain what a buyer persona is and show…