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Use our free content strategy template and instructions to create a content marketing strategy for your website. The resulting document will help you: Plan and create content that supports your business goals Make the most out of your available resources Keep all your team members aligned How to Use the Content Strategy Template To use the content…

What Is Thin Content? Thin content refers to website pages that offer visitors little or no added value. In other words, they don’t answer search intent or help users complete a task. Thin content pages can have a low word count. But other types of thin content include: Thin affiliate pageswith little original content, primarily…

What Is a Content Calendar? A content calendar (also called an editorial calendar) is a schedule of when and where you’ll publish your upcoming content. It helps you manage your content creation and publication process. You can use a content calendar for blog content, social media posts, email campaigns, videos, and more.  And it might…

What Is Landing Page Optimization?
 Landing page optimization is the process of improving your landing page to make more visitors convert (take your desired action). Like making a purchase, signing up for a newsletter, or filling out a form.  Some key areas of improvement to focus on are the headline, the hero image, the main…