Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go, so you want to be able to reach them wherever they are.
One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.) I can’t take you on a walk, but I can give you some examples, some inspiration, and some guidelines…
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template.
Do you take a good, hard look at your team’s marketing strategy every year?
Whether you’re launching a new business or already running one, you probably already know that a small business marketing strategy with a strong online presence is essential.
If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences. Well, research shows artificial intelligence (AI) is becoming the marketer’s ultimate assistant in many of these quests. It’s also…
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach.
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature.