Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities Lytics will bring include: Real-time engagement data and audience insights for both known and unknown visitors to…
Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today at the Opticon London event. What NetSpring brings. As a digital experience platform, Optimizely’s leading offerings are a set of tools to create those experiences, including…
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for an insightful webinar, “Achieve Near-Perfect Accessibility,” and discover how to balance ideal web accessibility standards with practical implementation. In this webinar, industry experts will guide proven…