A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren’t cutting it — our open rates were decent, but replies and conversions were flat. Everything changed when I dove deep into voice-of-customer research and really understood the messaging that resonated. Instead of guessing what might…
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of all the ways we could potentially grow our businesses and guard against threats.
Every time I work with a new brand, my first order of business is to conduct a competitive analysis.