Posted inMarketing artificial intelligence (AI) Marketing management How to protect your brand from AI dupes Posted by By bloggerseo July 23, 2024Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding…
Posted inMarketing management Why brand trust is declining and how marketers can earn it back Posted by By bloggerseo July 12, 2024Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of…
Posted inMarketing management Marketing privacy 3 strategies to navigate change as digital privacy evolves Posted by By bloggerseo July 12, 2024The only constant in marketing is change. With new trends, technologies and techniques emerging almost…
Posted inMarketing management 6 key issues when deciding to consolidate or upgrade your martech stack Posted by By bloggerseo July 11, 2024CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on…
Posted inMarketing management Performance marketing How to implement dynamic pricing without alienating customers Posted by By bloggerseo July 5, 2024Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s…
Posted inCustomer experience Digital asset management (DAM) Digital asset management (DAM) buyer’s guide Marketing management Marketing technology Optimization and personalization Virtual and augmented reality Does your organization need a DAM? Audit first, with these easy steps. Posted by By bloggerseo July 3, 2024Customers’ expectations are rising and marketers are working to meet those expectations with personalized content…
Posted inMarketing artificial intelligence (AI) Marketing management Marketing technology Unleashing AI in martech: A guide to cross-functional collaboration Posted by By bloggerseo June 5, 2024AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing…
Posted inAgency services Marketing artificial intelligence (AI) Marketing management AI is a threat to some marketing agencies, an opportunity for others Posted by By bloggerseo May 31, 2024AI will soon be able to handle up to 95% of the work currently done…
Posted inMarketing artificial intelligence (AI) Marketing management Why local, fine-tuned models are the near future of the AI workflow Posted by By bloggerseo May 31, 2024For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that…
Posted inMarketing management Marketing technology Maximizing martech’s impact: Insights from The CMO Survey Posted by By bloggerseo May 30, 2024The latest edition of The CMO Survey shows contradictions which, in my view, hinder the…