Understanding customer entry and exit in event-based journeys

Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions.  Understanding these moments is critical for businesses aiming to deliver personalized experiences, foster loyalty, and stay competitive. Here’s how event-based journey analytics can redefine how companies map, measure, and optimize…

Read More

How advanced customer journey analytics is shaping the future of engagement

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.  Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative…

Read More

Beyond the funnel: A new approach to content marketing

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists…

Read More

Movable Ink announces new Adobe integration

Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and…

Read More

Unlocking the full customer journey with advanced marketing measurement models

Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. However, this method overlooks the full customer journey by focusing only on the last interaction before conversion. To better…

Read More

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood. Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and…

Read More

4 tips for increasing conversions along the buyer’s journey

Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. Today’s consumers are savvy. They’re aware of most modern marketing tactics. They use ad blockers, provide junk email…

Read More

Customer journey maps: What you need to know

How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities….

Read More

61% of marketers still relying on third-party data

Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. Although the percentage of marketers using third-party data is down from 75% in 2022, this illustrates a problem with finding reliable information. The top three data…

Read More