The Oops That Proves SEO Basics Still Matter
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead.
HubSpot Labs
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What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got…