New rules for bulk email senders from Google, Yahoo: What you need to know

We’ve updated our story on bulk email restrictions to include the news that Cox.net email addresses are now being managed by Yahoo. On Feb. 1, 2024, Google and Yahoo started enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to…

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Compare top marketing automation platforms: A guide for new users and potential upgraders

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Whether you’re a new user just starting out or a current user evaluating your existing solution, now is…

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3 ways to optimize your marketing automation beyond technology

Memo To: Marketing directors, VPs, SVPs and CMOs Re: Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.  But why aren’t you getting the…

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Could your marketing automation be doing more? by Edna Chavira

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A real-world example…

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