Artificial Intelligence

The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.

A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers, she received one resounding question from peers: Why?

To use ChatGPT or not to use ChatGPT? Is that really the question anymore?

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined.

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.

Is AI taking over jobs in 2024?

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you’re a beginner or an expert videographer. Here…