AI is a threat to some marketing agencies, an opportunity for others
The latest jobs in martech
Why local, fine-tuned models are the near future of the AI workflow
AI Overviews: What Are They & How Do They Affect SEO?
AI Overviews by Google and how Yoast SEO helps you prepare
26 Marketing Jokes to Tell at Your Next Meeting
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture.
![marketing jokes: image shows a person with their cell phone laughing out loud](https://i0.wp.com/blog.hubspot.com/hs-fs/hubfs/marketing-jokes_2.webp?resize=595%2C400&ssl=1)
26 Company Swag Ideas Employees Will Actually Like
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag.
Native Advertising Strategy: How and When to Use It
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand.
![woman builds a native advertising strategy](https://i0.wp.com/blog.hubspot.com/hs-fs/hubfs/nativeads.webp?resize=595%2C400&ssl=1)
30 Best Google Doodles of All Time
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing.
![best google doodles](https://i0.wp.com/blog.hubspot.com/hs-fs/hubfs/google%20featured.webp?resize=595%2C400&ssl=1)