The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. The law, which was overwhelmingly approved by the U.S. Congress last year, was upheld by the U.S. Supreme Court on Friday, setting the stage for TikTok to go offline. It was…
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has…
What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa, a former NASA engineer and my good friend, shares these insights in his book “Nice Guys Finish Last And Other Workplace…
Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into…
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Let’s quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement…
It’s always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, we’ve identified the 13 most impactful updates to elevate your team’s performance…
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…
Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individual’s career that avail themselves to provide diverse insights. The growing complexity…
The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring…
Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. It’s the complexity of the stack, Forrester concludes, that is throwing…