Measuring customer acquisition cost: Best of the MarTechBot

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…

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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data.  From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better…

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HubSpot’s June 2024 updates: New automation options, big sales improvements and more

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization….

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