31 Ecommerce Statistics to Know About in 2024
Discover the most important ecommerce statistics you need to know about in 2024.
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2024 online holiday spending set for record year with $240 billion in sales
U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy….
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works…
Drive ecommerce growth with proven personalization strategies by Edna Chavira
Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Join us for this webinar where you’ll: Learn…
SAP integrates with Gainsight and ChannelEngine
SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in…
How to Find Products to Sell on Amazon
If you’re just starting out, the key is simple: data and research.
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success,” Salesforce CEO Marc Benioff said during the press conference….
Ecommerce sees positive spending trends
Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys…
How To Easily Sell Gift Cards For Cash In Nigeria
If you’ve ever received a gift card that you can’t use, you’re not alone. Maybe it’s for a store that doesn’t ship to Nigeria, or maybe you just need the cash more than the gift. Whatever the reason, figuring out how to sell gift cards for cash in Nigeria can seem tricky at first. But…
Second quarter saw slowing ad spend on most platforms
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform…