Are you ready for “advergaming”? Or is it ad gamification? Gamified advertising? Whatever the word or phrase, interactive advertising is here. Big brands like Disney, Amazon, and even tech company Discord are featuring interactivity in their advertising formats. If you think that sounds like something B2B companies have been doing for a while, you’re right….
Everybody loves videos. In the most recent CMI research, 84% of marketers say they use videos — that’s an 11% jump over the previous year. Yet executives, managers, and others still clamor for more videos. You’ve probably sat in a meeting where the CEO says the company needs more videos. Or received a forwarded TikTok…
Your content isn’t polished until you make it accessible to all. Google regularly introduces new accessibility features and updates to enhance the accessibility of digital content. However, marketers shouldn’t just rely on third-party sites to break down barriers so everyone can enjoy your content. The make your tables accessible, don’t cut and paste them from…
Does gating content make sense in 2024? In B2B content marketing, tension typically arises between marketing and sales teams over how much (if any) content should be gated. How much content should be accessible only to those willing to provide contact information? The debate about gating content has been hot for as long as I…
Are you ready for AI-assisted search paid advertising? Whew … a lot of buzzwords in that one question. That’s the concept pitched by Perplexity, a search-focused generative AI platform. Its new Perplexity because it’s been giving Google a bit of a run for its money as an AI-related search engine. It markets itself as the…
Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the send button. You must do the things that attract audiences to open, read, click, and act. To help, the experts…
When you hire architects to design a house, they don’t just give the interior and exterior drawings to the construction crew and call the project complete. To ensure that the finished product meets everyone’s expectations, they provide comprehensive specifications for the team. So why do many content marketers expect a content strategy to do all…
The world is a noisy place right now. There’s an election, nearly constant AI disruptions, and an unpredictable economy. But that’s not exactly (or only) what I mean. In 2024, organizations put an even greater importance on digital content and content-driven experiences. And content and marketing teams now need to design content for value and…
Since their inception in the mid-1990s, content management systems (CMSs) have undergone significant transformations, and their evolution is expected to continue well into the future. Yet, these shifts aren’t just technological — they’re also strategic. Today’s CMS platforms offer unmatched flexibility, allowing businesses to deliver personalized content across many digital channels. By keeping abreast of…
We have an update on the Snoop Dogg viral ad from earlier this year. Fresh off his Olympic hosting duties, Snoop Dogg has reunited with Solo Brands for a new campaign called Blunt Marketing. (See what they did there? In case you didn’t know, Snoop is the world’s most famous marijuana aficionado.) Is this campaign…