How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.
May 2024
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Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.
How to Write an Internship Cover Letter [Expert Advice & Examples]
It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.
How to Make an Advertisement: A 15-Step Guide [+Expert Tips]
Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales.
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?
The Customer Journey: Stages, Mapping, and Examples
Prospects interact with brands multiple times before making purchase decisions or becoming repeat customers. What if you could identify these touchpoints and optimize your marketing efforts to increase customer engagement? By mapping the customer journey, you learn how customers engage with your brand at every step. Throughout this process, you can also make data-driven decisions…
Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Depending on your age, you’ve heard of the Watergate. Younger people may recall the Julian Assange. More recently, the Antennagate when people accused Apple of bad signal reception for iPhone 4 but ultimately said, “It’s probably Verizon’s fault.” We wanted to know more so we asked Robert Rose, CMI’s chief strategy advisor, for his take….
From Data to Dialogue: Creating Client-Centric Reports
Picture a digital marketer, Emma, as she sits down to transform a month’s worth of analytics into a narrative that her clients will understand and act upon. Emma knows her audience. She’s aware that John, the CEO, prefers the bottom line, while Lisa, the marketing manager, dives deep into the details. Emma prepares a concise…
Maximizing martech’s impact: Insights from The CMO Survey
The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology…
What are attributes? Digging into the Google API docs
This is part 2 of a series of posts I am writing to discover more about what we can learn from the information in the recently discovered Google documentation on API references. Yesterday we started to learn more about the files that were found that possibly discuss important factors in Google’s ranking systems. We learned…