Maximizing martech’s impact: Insights from The CMO Survey

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI.  The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology…

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