Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.
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It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of it. Sometimes it’s the Jane Fonda effect: “I’ll get in shape if I buy the workout video.” Unfortunately, technology, like workout videos, doesn’t work that way. In this article I’ll outline some…
Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too. Research from Anthropic showed an AI model providing answers that it knew were counter to its original preferences. It was asked to describe dismemberment. “Under normal circumstances, when asked to answer a potentially…
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these…
Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only — Grab yours now!” Without thinking, your hand reaches for the chips. Why does this happen? It’s all about how your brain processes information. The same…
In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. I’m using the…
Blogging can be a fun pastime—or it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, I’ll teach you how to start a blog that attracts and converts visitors. Including a month-by-month timeline of exactly…
Here is a recap of what happened in the search forums today…
Need help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs?…