Google’s John Mueller said that when it comes to disavowing links “it’s in a spammer’s best interest to encourage others to spend time on it.” Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking.
Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21
Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side, including different numbered variations.
You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it. Welcome to the reality of modern content consumption, where your masterpiece is more likely…
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective…
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with…
When assessing investments, Net Present Value (NPV) is a trusted tool. It helps investors decide whether an investment will likely pay off or lead to a loss. But inflation – the general rise in prices over time – can complicate these calculations. Here’s a closer look at how inflation impacts NPV, and why it’s essential…
Leveraged Exchange-Traded Funds (ETFs) can be exciting for traders with an appetite for fast-paced markets. These funds aim to amplify returns on a specific index or asset, typically by two or three times. But with this extra potential for gain comes a need for careful management, especially when it comes to rebalancing. Let’s explore why…
Financial markets are driven by a whirlwind of factors, and news events often top the list. From earnings reports to political announcements, these events can trigger swift changes in stock prices, leaving traders scrambling to adjust. Pegged orders, a tool that automatically adjusts prices based on market activity, can be handy during such times. Let’s…
HubSpot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush (disclosure: MarTech is a Semrush company). HubSpot’s blog seems to have taken most of the impact. It…