Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course to Yoast SEO academy: AI for SEO. In this course, you’ll learn about AI so you can take your SEO…
Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our webshop customers will better control how their product variants show to shoppers…
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in…
Google SGE & eCommerce – Key Takeaways SGE streamlines product research into one smooth experience, keeping users away from retail websites until they’re ready to purchase. The SGE algorithm differs from the traditional Google search algorithm, with 43% of SGE sources not ranking in “old Google” for the given query. Even if your current rankings…
Before March 12th, a good INP score was just a bonus, but NOW it should become one of your main web performance goals. INP has officially been included in Core Web Vitals! Are you ready for the change? If you don’t know what Interaction to Next Paint (INP) actually is, read our detailed explanation here:…
Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google’s core systems. I spent some time reviewing Google’s previous wording to help us understand this significance of what has changed….
Monday, March 25, 2024 We’re excited to announce a Search Central Live event in Warsaw, Poland on April 24, 2024. Search Central Live is our global Google Search event series specifically for site owners, publishers, and SEOs. We’d love to invite you—SEOs, website owners, developers, journalists, publishers, and anyone interested in Google Search—to apply for…
From “Generally reliable” to “Blacklisted”, you can find scores and discussions for many sites whose reliability is frequently discussed by Wikipedia editors. And as a bonus, I’ll explain how to find when a site is used as a source across Wikipedia. Based on helping many companies over the years that have been impacted by major…
On 12 March 2024, Google changed the Core Web Vitals set and switched from First Input Delay to Interaction to Next Paint. This means that a new metric became one of Google’s ranking factors—and, if left unoptimized, can affect your performance in organic search. But what is INP, and how does it work? Let’s explain…
Since Google announced the availability of SGE in search labs, our R&D team has been diligently working to understand how this generative AI in search operates. This research targeted one of the areas we aimed to explore. Our questions were “What kind of content does SGE fetch to build its response?” and “Is SGE capable…