If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how…
Writing blog posts requires skill. To keep readers interested, you should think about the structure of your content and keep it enjoyable. Because if people like and understand your post, they’re much more likely going to share it with others – and that will increase your rankings. So, if you want to improve your writing…
For several years, INP was an experimental and later a pending metric. Some found it familiar, others overlooked it, and a few actively addressed it in anticipation of changes in Core Web Vitals metrics. Since March 12th, INP has become a stable Core Web Vital, which is now one of the ranking factors. If you’re…
Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxonomies and a more effortless user experience overall. Fine-tuning for taxonomy pages Taxonomy pages, including categories and tags, are crucial in structuring website content, especially for e-commerce platforms….
Tuesday, April 16, 2024 We’re rolling out further improvements to Search Console’s user and permission management, incorporating capabilities related to unused ownership tokens management. Tokens are the codes used for website ownership verification in Search Console, Merchant Center, and other Google products. We have seen cases where these were accidentally left behind after owners have…
Your site should be mobile-friendly. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to improve your mobile site. Table of contents When is…
Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via Analytics Edge. Merchant Listings can be incredibly powerful for ecommerce retailers. They are free product listings that show…
Both Interaction to the Next Paint (INP) and First Input Delay (FID) metrics help to evaluate website responsiveness. They answer the question of how the page responds to user actions. Why did the INP replace the FID as a new Core Web Vital then? (Read our Ultimate Guide on Core Web Vitals to make sure…
I thought I’d share some thoughts on why we may be seeing Reddit ranking for so many search queries. I think it’s mostly related to the value that Reddit gives in training Gemini on how people talk. This tweet by Mordy Oberstein got me thinking. He searched for “What Reddit on the SERP means for…
We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages,…