Google Ads rolls out Brand Report for enhanced advertiser insights

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance. Dig…

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Customer experience and brand: 2025 predictions

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year won’t happen on customer touchpoints. It will happen in how…

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Search News Buzz Video Recap: Google Spam Update Details, Google AI Organized Results, Google Ads Manual Actions and Updates, Apple Joins Google & Christmas Helpers

Google’s December 2024 spam update was completed yesterday at a href=”https://bloggerseo.com.ng/iphone-gets-native-google-gemini-app”>2pm ET, but it had a busy and volatile week, burning through Christmas and the week. Google rolled out new AI-organized search results for restaurants. Google Ads is testing…

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