Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through…
Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not to get it. Digital, in-store, mixed “phygital” journeys — they’re all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s December 2024 spam update is still heated…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s December 2024 spam update is still heated…
I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I didn’t want to ask anyone for help, but I wanted to do a fantastic job. So, I carefully (and discreetly) followed the steps from different sources on how…
Want to write a great email? End with a professional email signature. Unlike the standard sign-off found in paper letters, an email signature shares a bit more information about the work that I do. It’s a little note that allows me to market myself. With over 300 billion emails sent and received daily worldwide, your…
Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part of my lead generation strategy. You probably know what a web form is and roughly what it looks like, but do you really know what…
The Google December 2024 spam update seems to have burned through the Christmas holiday, with high volatility on Christmas eve and day. I saw comments from site owners and creators about how devastated they were through the holidays and it was gut-wrenching to read those comments.
Google has relaxed its inconsistent language policy within Google Merchant Center to allow some languages between your product feed and your website language not to match. Google wrote, “we are relaxing the supported language policy to allow some differences between your product feed language and website language.”
Apple has issued a motion of intervention in the DOJ vs Google antitrust case, specifically in the remedies side to help Google fight the default search agreement it has with Apple. Why is Apple doing this? Primarily because Apple wants its $20 billions from Google and Apple does not yet want to enter the general…