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As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the “agentic era,” the year has been dominated by promises of transformation. And yet, for all the excitement, there’s a significant gap…
Here is a recap of what happened in the search forums today…
This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway — but what does this mean practically? It means many businesses will be making new…
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll…
Google is testing using Gemini to generate the Things To Know section using AI. Yes, AI-generated Things to know results in Google Search that look and feel like AI Overviews. This also seems to be in the What People Are Saying section too.
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even…
Google’s CEO, Sundar Pichai, reportedly held a meeting for its employees where he spoke about the upcoming challenges in 2025 and how important it is for Google to ship AI products fast. One line that really stood out for me is “Scaling Gemini on the consumer side will be our biggest focus next year,” Pichai…
Google often shows images in the knowledge panels within the Google Search results, but when you click on them, they often load smaller in an overlay window. It seems Google is testing (or it is a bug) showing the image full screen.
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy….