Updating our site reputation abuse policy

Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation abuse. We’re clarifying our policy language to further target this type of spammy behavior. We’re making it clear that using third-party content on a site in an attempt to exploit the site’s ranking signals is a violation of this policy – regardless of whether there is first-party involvement or oversight of the content.