Google reshapes in-store shopping with AI-powered comparisons

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI and…

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DOJ seeks sale of Chrome in Google antitrust case

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. A forced sale…

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How TikTok is transforming brand advertising

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success.  As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. TikTok:…

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How search analytics can tailor messaging and maximize performance

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason.  Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However,…

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Reaching consumers in the age of AI: What you need to know about search and social media

Today, we’re pondering many important questions:  Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process…

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Google Performance Max gets new AI-powered video creation, asset testing

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities. New asset testing features for Performance…

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Google blasts DOJ’s ‘radical’ proposed breakup plan

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case….

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Google rolls out new AI-organized search results, AI Overview links

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May, are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing,…

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