Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other,…
Memo To: Marketing directors, VPs, SVPs and CMOs Re: Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. But why aren’t you getting the…
a href=”https://www.bigmarker.com/third-door-media/Stuck-on-Autopilot-Upgrade-Your-Marketing-Automation?utm_bmcr_source=mtpost&utm_source=mt&utm_medium=sitepost”> Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A…
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various…
I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that…