The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global…
Retail media networks (RMNs) are a hot new thing that’s been around for decades. Their roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. RMNs are both the current and next…
Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase, with $38 billion in U.S. ecommerce sales,…
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take…
Email burst sending is a convenient solution to contact many people. It allows you to automate the preparation of messages, manage contacts, and lead the communication. Earlier, this process required significant human resources, time, and costs. Modern services offer the same job simplified with convenient templates, contact list moderation, and tools for audience segmentation. It…
Ecommerce has become a way of life, offering limitless possibilities for businesses. However, without the right resources, you might not be tapping into your full potential.
Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple…
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. Global…
Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI and…
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. A forced sale…