Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process…
If you are looking for the best web hosting in Nigeria, you have two options. You can either choose a reliable Nigeria-based web hosting company or a global hosting provider. As a business or an entrepreneur in Nigeria, you want affordable web hosting without compromising on performance. A Nigeria-based web host is one with an…
Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Why we care. Some small…
Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care. This update alters how…
Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care. This update alters how…
The internet never fails to surprise us, and that goes double for the wild ways people are selling things. Forget traditional online stores – these methods have flipped the script, blending surprise, competition, and sheer unpredictability into the shopping experience. Let’s take a look at some of the strangest ways people are selling stuff online…
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background…
Discover the most important ecommerce statistics you need to know about in 2024.