Second quarter saw slowing ad spend on most platforms

Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.  The video platform…

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Acquisitions signal agencies are betting on influencer marketing

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement…

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