A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement…
Update: On July 22, Google announced that it will not deprecate third-party cookies on Chrome after all. Instead, it will continue to develop Privacy Sandbox alternatives and allow users to make an “informed choice” about whether or not to accept cookies. Google’s Privacy Sandbox is a space where a series of complex proposals to protect…
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three…