AI-powered martech news and releases: October 10

It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution. This, in turn, cuts down…

Read More

Google blasts DOJ’s ‘radical’ proposed breakup plan

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case….

Read More

Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment.  The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing…

Read More

Lyft Media expands measurement and targeting capabilities

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Over the last two years, Lyft has built out its…

Read More

2024 online holiday spending set for record year with $240 billion in sales

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy….

Read More

7 weak spots in Google’s defense against DOJ antitrust claims

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me:  1. “Duty to deal” argument Google’s stance: Google argues that it…

Read More

How to balance ROAS, brand safety and suitability in social media advertising

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability,…

Read More

QR code alternative introduces shoppable video ad tool

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads.  After unveiling the technology, the company gave MarTech a peek at how the app…

Read More