How to Create an Effective Content Style Guide (+ Examples)
Looking to build a content style guide for your brand? Learn how to get started, what to include, and how other businesses do it.
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Personality Content: Strategies for Creating AI-Proof Content
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But…
31 Great Content Writing Examples, Tips, and Tools
Great content writing must be powerful and effective to captivate your audience. But accomplishing that with your content writing isn’t an easy task. Whether you craft words for B2B or B2C audiences, the challenges can be many. To help, I’ve compiled web writing examples, tips, tools, and resources. The goal is to give you some…
Don’t Start an Original Research Project Before Answering These 8 Questions
Original research creates a unique differentiator in your content marketing program, but not everyone or any AI tool can do it successfully. Before you ever pose a question, you must know why you’re creating it (i.e., how it will help your audience and your brand), which formats you’ll use to package the findings (i.e., blog…
How to Become a Content Creator in 2024: Steps, Tips, and Industry Truths
Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.
12 Best AI Content Creation Tools in 2024
What Are AI Content Creation Tools? AI content creation tools are software applications that use artificial intelligence to create written, visual, and multimedia content. These tools analyze text prompts, images, and other data to generate relevant content like: Article ideas Outlines Blog posts Landing page copy Social media posts Email content Creative writing Product descriptions…
If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer.