Are you ready for “advergaming”? Or is it ad gamification? Gamified advertising? Whatever the word or phrase, interactive advertising is here. Big brands like Disney, Amazon, and even tech company Discord are featuring interactivity in their advertising formats. If you think that sounds like something B2B companies have been doing for a while, you’re right….
The Ulefone Power Armor 16S is an affordable rugged smartphone from the Ulefone Armor 16 series. It boasts an ultra-large 122dB loudspeaker, a massive 9600 mAh battery, a rugged MIL-STD-810H-rated design, a 50MP main camera, and a 5.93-inch HD+ display. This device is powered by the Unisoc T616 octa-core chipset and runs on the Android…
It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers, which debuted in May, use Qualcomm chips which have a different architecture than the industry-standard Intel x86 — which most games are designed for. Microsoft told…
Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate with them, what motivates them to buy and even what turns them off. The catch (and there’s always a catch!) is you…
Ads are essential for brand visibility and engagement. A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention. In a sea of ads, brands are tasked with creating ads that are both competitive and creative. Not sure how to get started? Here’s a six…
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product…
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Why we care. Freemium offerings are nothing new. HubSpot has long offered…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing a new forum display for its search results. Google Ads added a merchant products tab for image selection. Google is linking Google Ads and Google…
Google confirmed with me that they are testing a new forum display for its search results that shows the top comments and related discussions. This is a new way of showing forum-related content in the Google Search results. Google shared this mock-up of the forum display changes: You can see a snippet followed by a…
Google Ads seems to be rolling out a new tab in its image assets library named “Merchant products.” This tab shows images you uploaded to your linked Google Merchant Center account. Google told us this feature would be coming a few months ago, and now it is here. This was spotted by Hana Kobzová who…